Overall, it does feel like a step into Pinterest territory, with a new way to link ideas together, as opposed to merely listing them one-by-one. And if Guides fo become more of an option for product tie-ins, that could definitely be worth considering. That could mean that Guides could become a much more significant element within the Instagram experience, with a broader showcase of dedicated explainers and overviews, direct from Explore. "In the coming days, you’ll also be able to access Guides within the Explore tab." Kind of like your Stories highlights, but with a more specific, contextual wrapping on each. But there could be a lot of future potential in the process. Right now, Instagram is limiting access to the tool, with only a handful of selected partners included. There's a wide range of ways Guides could be used in this respect. Brands could also showcase collections based on topics, or provide how-to guides and similar. That "other content" could well be products that an influencer likes, which they could arrange sponsorship deals for. We’ll enable creators to connect with expert organizations to share resources during this time, including tips on how to look after your well-being, maintaining connection with others or managing anxiety or grief."īut the aim of Guides, as Instagram notes, is to highlight "recommendations, tips and other content". "We know many people are struggling due to the COVID-19 pandemic, so we are first focusing Guides on wellness content.
In Instagram's description of the tool, it notes that:
It's not clear at this stage whether users will only be able to include their own posts within their Guide sets (we're looking to clarify), but it could provide another consideration for displaying your Instagram posts, if, indeed, it is made available to more users.Īnd while the initial launch is focused on wellbeing collections and tips, it could also become another platform for showcasing products at some stage. It's an interesting option, providing another way for high-profile users (at this stage) to share their content, with added context. You can also share a Guide to your story or in Direct by tapping on the share button in the upper right corner." If you want to learn more about a specific post, you can tap on the image or video to view the original Instagram post. " When viewing a Guide, you can see posts and videos that the creator has curated, paired with helpful tips and advice.
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